From YO! Sushi to YOTEL New York
YOTEL New York opens and new website goes live.
YOTEL announces it is to open a 669 cabin hotel in New York.
YOTEL at Amsterdam Schiphol opens.
YOTEL opens at London Gatwick & London Heathrow.
First lease signed for Gatwick.
Financing deal signed with IFA Hotels and Resorts.
Priestman Goode appointed to design premium cabin and build prototype.
Simon and Gerard agree terms to work together.
Gerard Greene writes to Simon – “I want to work with you on your concept.”
Simon sees Japanese capsule hotels and an idea is born for the next YO! Simon flies to Kuwait BA first class and conceives ‘Language of Travel’. Conceptual drawings of more than 50 ideas by Russell and Stuart of Opius – designers.
YO! Sushi opens. Soon after people start saying “you should be like Virgin and take your brand into other sectors”.